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Zeroing in on Trendy Topics for Next Year
When youíve chosen a niche for your business, you have to know whatís new in the field that youíre in. Itís important that you stay on top of all of the cutting edge information.
If you donít, then the details that you have will be out of date and your audience will consider your content useless. Theyíll move on and spend their time and money with your competition.
There are some ways that you can keep up with the trendy topics so that you never fall behind the times. Learning how to research and be aware is an important part of your business success.
Watch Magazine Covers for Top Tips
Trying to come up with topics that keep your content fresh and help make your niche as good as it was intended to be can be tough. But one tip you wonít want to overlook is one thatís right under your nose.
You see these every time you go to the grocery store or the pharmacy and probably never realized what a gold mine it was. Magazines are what you want to pay close attention to in order to find tips for your niche.
If youíve ever paid attention to the covers of magazines, youíll notice that theyíre full of attention grabbing headlines for the articles. These headlines are designed to hook the reader and make them feel like that must buy that magazine in order to gain access to the information in it.
One of the best fields where youíre always going to find whatís trendy is on the cover of womenís magazines. The editors of these magazines know that yesterdayís topics just wonít keep the readers returning.
They have no choice but to stay on the cutting edge of whatís hot in the world at that moment. They canít afford to fall behind the current information or the readers will seek out other magazines.
So take the time to read over the cover of magazines, especially the womenís magazines like Womanís World Weekly. The topics they cover are wide-ranging, interesting and can fit almost any niche that you might have.
Youíll always see articles on dieting because this is an evergreen topic. These articles will cover a variety of points about low carb eating, cutting out certain ingredients, or just learning about portion control.
You might see one headline that talks about how to get started changing your diet for health reasons like inflammation, or diet topics related to finances, such as how to eat low carb on a budget.
You might see another headline for an article on low carb eating that will focus on the audience like beginners or the over 40 crowd. Another one might offer a list of the top foods to eat on a low carb diet or to stave off the aging process.
Still others will offer a menu plan for a week or a month. Some will share how to shop when youíre dieting. Or how to handle dieting around the holidays. Youíll also notice that womenís magazines cover things like stress relief.
This is a huge niche and the topics that you can cover in it are almost unending. There will be articles written about how to deal with stress in romantic relationships. Youíll see ones that talk about how you can lower stress when youíre with your kids or when youíre visiting extended family members.
Some of the articles will cover stress in the workplace and how to deal with the pressure of the job or the coworker that gets your blood pressure soaring upward. The topics might also cover stress and how it affects your body physically, which you can use to spin topics for your niche in yet another direction.
The magazine headlines might talk about combating stress by using a method such as exercise. Or it will point out the benefits of meditation on stress. Youíll notice that these articles always bring awareness about a problem but then turn around and offer the solution.
Some examples of headlines youíll see can be examples such as stress in children, stress in teens, and stress in the elderly. Youíll see articles like what not to do when youíre stressed that cover ideas like not making a significant life change when youíre stressed.
Youíll see checklists that will cover the signs of stress. Many common niches you can think of have been covered on the front of a magazine. So if youíre scratching your head wondering how to keep up with whatís new, just look at those.
Obviously, you canít stand in the grocery store and make notes of the topics that you see on the front covers of the magazines. Not only that, but you donít want to buy an armful of magazines every time youíre looking for the trendy or hot topics.
That would be a quick way to break your budget. You can find these magazines online. Many of them will offer you a free downloadable copy of the magazine if you do a web browser search.
You can also go to the magazineís main website and just read the front cover. For example, if you search for Womanís World Weekly, the front cover of the magazine pulls right up and you can see headlines that cover the beauty niche.
There are headlines talking about how to make your skin look softer and younger.
Other headlines cover the weight loss niche, how to combat hair loss, or how to find relief from pain.
Prevention Magazine is another good one to look up online. They have a huge supply of ideas for your niche. Recently, they covered weight loss, menopause, foods, nutrition, beauty, skin care, emotional health, diseases, makeup, eating disorders, foot care and hormone replacement.
Listening in on Niche Forum Chatter
If youíre not part of a niche forum, you really should be. Being part of a forum community can be helpful to you when it comes to finding out what topics are currently trending.
What forums do is they let you discover what potential customers are going to be looking for. Itís an inside look at where the future is heading. Youíll get a jump start on what their product or information needs will be.
This will help you fine tune what youíre promoting or selling to your audience. Plus, youíll also see whatís popular and you can use that information to bring in traffic to your site.
These forums will have numerous threads where you can glean information and most of them are extremely helpful toward entrepreneurs who are new in the field. You can learn a lot simply by reading whatís on the forum and youíll often discover that someone else has asked questions that you need answers to as well.
When you need to be in the know about whatever is new thatís going on in niche marketing, you can check out the current posts. Youíll see that people there will start conversations about a topic long before it hits mainstream search engines.
Look specifically for the threads that start with things like, ìHas anyone heard ofÖî and those threads will talk about a particular product or a new research fact that will tie in to your niche.
Youíll also see other topics where multiple forum users are talking. When you notice these threads, thatís a clue. It means that interest is starting to peak about that topic. You want to pay attention and get in on the latest news to use it for your business before it hits mainstream and then everyone is talking about it.
Pay attention to a flurry of comments and questions when you see topics you donít recognize. For example, right before the hCG diet became popular, there were questions on the forum about it.
These questions came across as ìhCG users anyone?î And just by reading the comments and questions, you would be able to learn enough information to know what it was and be able to gauge the current level of interest.
You could then use that to start promotion of an hCG product or create an information report about it. Youíll also see people posting thing in the forums such as ìdoes anyone knowÖî and that tells you they havenít found a credible leader online for that topic.
If you donít know of any forums pertaining to your niche, all you have to do is Google what your interest is followed by the word forum or forums and youíll get a long list that you can check out.
Set Up Google Alerts for Breaking News You Can Capitalize On
You canít capitalize on information that you donít know anything about. You have to have the most up to date information in order to be able to compete well in your niche. Obviously, if you were to spend time every day searching, it would take up too much of your day.
Time that you need to spend on your business is precious. Plus, when something is a trending topic, by the time you get around to searching, that topic might be several hours or a day old, which puts you behind window of opportunity.
Youíll want to set up Google Alerts so that you can stay on top of whatís going on in the field that you want to know about. What you do is you go to Google Alerts and a search area will be at the top.
You input whatever search words you want to get results about. For example, if you wanted information about weight loss, you would type that in there. It basically works just like the regular Google search engine.
After you put in the search words, youíll have options where you can choose how you want it and where you want this information to come from. There will be a box asking you how often you want to receive these alerts.
Itís important that you check ìas-it-happensî because thatís trending. Getting the information once a day will put you behind the curve. Then make sure you check automatic.
Youíll get to select the language that you want as well as the region. Youíll be offered a choice between ìonly the best resultsî or ìall resultsî so be sure and check all results. You want to filter the information yourself as to whether or not itís useful.
When you set this up, it allows you to be the first marketer to whip up a short report, even a $7 one, and get it in front an audience hungry for the information. If youíre first to bring the information to the audience when thereís not much information out there about the topic, youíll outsell your competitors because you had what the audience wanted all ready to go.
Going Against the Grain
There are always new trends cropping up. Some of these trends take off so fast and suddenly, everyoneís onboard. The world is always looking for new answers to the same problems and always seeking more information to help their lives run more smoothly.
So new trends are going to appear in every single niche. Youíll have brand new weight loss pills, new diets to try, products that clear skin, medication that treats a variety of illnesses and so on.
Since you want to be ahead of the competition, youíll want to jump on that trending news and give it to your audience. But, you donít want to assume that everything is going to be wonderful.
Just as there will thousands who embrace this new trend, there will those who speak out against it. This kind of backlash always happens. As a marketer, you need to be prepared ahead of time for this to happen.
Thereís nothing worse than having people speak out against something youíre promoting and to be unprepared. It will make you look like you havenít done your homework and donít care about anything other than the money.
So what you have to do is have a plan so that you can go against the grain. You need to be prepared with a product or information that swings the other direction from whatever is trending.
If thereís a huge pro-hCG diet trend, then you can bet there will be a diet that comes out that talks about how bad the hCG diet is. What you want to do is if you see a product thatís trending and you suspect there will be a backlash, is have a product or information set to promote that guides people toward an alternative solution.
This way, youíre still capitalizing on the popularity of the product receiving the backlash. But if itís something that you believe in and itís a great moneymaker, you might not want to go the opposite direction.
If thatís the case, then you need to be up on the latest research about the product. You need to have as many facts lined up as you can so that you can defend the reason behind your support of the product.
For every researcher or scientific expert who debunks a trend, there are others who will defend it. You can use that research or those facts to help bolster your reason for supporting the product.
Use Outsourcing as a Way to Expand Your 2017 Income
As an entrepreneur, youíre going to be faced with having to wear many hats. Itís up to you to make sure that your business thrives. But trying to do every task yourself can be a mistake.
By outsourcing, you stand to gain more for your business than youíll spend on the money it takes to pay for the outsourcing. Youíll be able to hire professionals who can do the task faster and easier.
This not only saves you time, but it takes the stress off of you since you wonít have to do it all yourself. You end up gaining more productivity because youíre freed up to focus on other areas of the business that only you can handle.
Plus, by outsourcing, youíll experience faster business growth because you wonít have to wait until you complete each step of a project.
Aspects of Your WAH Business You Can Outsource
Many tasks involved in running a business are time drains. You should outsource these tasks so that your time is freed up to concentrate on growing the business. You can outsource the writing for starters.
Whether youíre a good writer or not is irrelevant. Writing has the potential to take up a lot of time – and if you have dozens of writing projects you need to complete, you can spend many hours simply developing content that you have to have.
These are hours you could spend on something else. Itís faster and even cheaper to hire a writer. Some entrepreneurs worry about the cost effectiveness of hiring someone to write their content for them.
But if you tally up what your time is worth and what you can potentially make per hour versus outsourcing the work, youíll see that you come out ahead. Use a writer to write your eBook materials, to write your reports, your articles, your product descriptions and more.
Whatever you need written, hire someone else to do it. Youíll also want to outsource your graphics. It takes time to design the graphics that youíll use in your business.
Even if you have experience in this field, you still might not be able to afford to spend the time it takes to create the graphics that youíll use. Instead of tying up hours of your time designing them yourself, hire someone to create your graphics.
Youíll use graphics for sales pages, banners and buttons, and social media images. Youíll need logos, blog graphics, headers, add to cart buttons and the list goes on.
Every time you need something new, you donít want to have to stop what youíre working on to create it. That can slow a project down. Instead, assign it to a graphics designer and keep on moving ahead with a project.
Research is something else that youíll want to outsource. Looking up the information that you need can be a huge time drain. Youíll need to find facts and reliable sources.
Youíll want to read articles and sites that can give depth perspective. When youíre spending time researching, it can take multiple hours and in some cases even days.
You canít afford to do that yourself because while youíre spending time researching, everything else that you need to take care of grinds to a halt. Setting up a site is another area you want to outsource.
Despite some sitesí step-by-step setup guides, itís still going to cost you valuable time. Setting up a site can easily be a day or two project for you versus a couple of hours if you hire it out.
Tech details are something that you want to pay a professional to do, especially if youíre brand new. You can dig around behind the scenes on a site, mess up a simple code and crash everything.
Rather than trying to figure out the tech stuff, just let someone else take it on and save yourself the stress. When you work at home, youíre going to have to deal with customer service.
The good, the bad and the really ugly come out when dealing with customers. Not only can this drain your time, but there can be a lot of stress involved with handling the customer service side of any business.
Instead of letting that take up your time, outsource it to a virtual assistant (VA). You can also use a VA to help with SEO, your email marketing campaign, your social media, or to work on your blog.
A VA can send information to clients while youíre busy or out of the office. Many VAs specialize in different areas. You can find ones that have experience in whatever field you need.
Where to Find the Best Freelancers
Itís true that with the Internet, anyone can put up a site and claim that they offer great freelancing services. Rather than trying to navigate the sea of possibly inexperienced freelancers, you want to go to the sites where professional, experienced freelancers are known to frequent.
Not only that, but by going to these sites, youíll often get help from others like yourself who have used the services before and theyíll offer helpful recommendations.
You can go to places like Elance. When you go onto Elance, they have numerous freelancers that you can pick from to hire. You would need to go to the site and list the job that you want to hire someone to do.
Elance will take what youíve posted and then give you a list of freelancers that fit the parameters of the job. Once you have a list of people that Elance suggests or who bid on your project, you can look over these applicants and see what kind of proposal theyíre offering.
These proposals will often vary according to time to complete the task as well as the amount of money. When you look over the applicant proposals, youíll be able to see what kind of work theyíve done in the past and whether they have experience with what youíre looking for.
Youíll also be able to see what the applicantís client satisfaction ratio is. Once you choose an applicant, youíll pay Elance directly and the funds go into escrow. The site has the ability to use hourly time tracking if youíve chosen an hourly project.
Once the job is completed to your satisfaction, you release the funds from escrow and Elance handles paying the applicant from those funds. Another place to find freelancers is on the Warrior Forum.
Youíll find these under threads like ìwarriors for hireî and others. With the Warrior Forum, the people there are usually very experienced in what they do, especially with Internet marketing and other specific niches.
You can find copywriters, ghostwriters, freelance writers, tech gurus, virtual assistants, graphic designers and more on Warrior Forum. Another place youíll want to check out is Fiverr.
Some entrepreneurs shy away from the site, thinking that paying someone $5 means that the product will be low quality – but thatís not the case. What the $5 means is not necessarily that youíll only pay $5.
For example, some of the writers on the site charge $5 per certain word count. So if the provider says $5 per 200 words and you need a 600 word article, youíll actually pay $15.
Plus, you can find a whole wealth of categories on Fiverr – including proofreading, SEO content, design services and more. They have portfolios and feedback that make it easy to hire someone with confidence.
How to Post a Project for a Freelance Ghostwriter
When you have a job that you want to hire a freelance ghostwriter to do, thereís some information that youíll have to share so that you can make sure youíre both on the same page with the project.
Make sure that youíre clear on what you want the style to be. A ghostwriter can write an article and sound comfortable and breezy like heís talking to a friend. Or, he can write an article and sound formal.
The style that you want is up to you, but the ghostwriter has to be clear on what youíre going for. Youíll also want to cover the topic. With this, youíll want to be specific.
You could end up with material thatís not what you wanted if youíre not clear. For example, if you need a few articles about the topic of genetically altered foods and youíre thinking of them in a positive light, you need to tell that to the ghostwriter.
Otherwise, you could end up with articles that talk about all the cons involving genetically modified foods. It can also be helpful if the ghostwriter knows the audience youíre gearing the article toward.
An article on driving will be slanted differently for someone whoís in their 70s versus a brand new teenage driver. The more information you give the ghostwriter, the more the material will sound like you wrote it in your own voice.
Itís imperative that you cover deadlines. If you post a project and you donít talk about the deadline, you might end up getting it long after you need it. If itís a rush deadline, tell the ghostwriter that up front. Many of them are willing to do a rush project for an additional fee.
Cover the cost of the project up front. State clearly what the job pays and donít be the kind of client who wants to add to the scope of the project after youíve outlined whatís involved.
If you need research done, mention that. Most ghostwriters are skilled at research and that can be included in the parameters of the work project. Sometimes, when new entrepreneurs post a project, they come across as pushy or demanding and then donít understand why ghostwriters are reluctant to work with them.
Donít treat the potential ghostwriter like youíre gifting them with a project. Itís a mutually beneficial deal. Plus, if they do a good job, youíll want to hire them again and again in the future.
Hiring a Freelance Graphic Designer
There will be times during the course of your business that youíre going to want to outsource some of your tasks to a graphic designer. Itís not cost effective to have one on staff – especially if your business is still in the early days.
But it is cost effective for you to hire a freelance one on an as needed basis. Know that just because someone says theyíre a graphic designer doesnít mean theyíre actually any good at it.
Since the graphics will be representing a portion of your business, you want to hire someone who knows what heís doing. Graphic designers can handle a multitude of tasks.
They can design headers for your business sites. They can also create the header for your blogs, for your social media sites and more. If youíre working on creating some information products like eBooks, graphic designers can create your ecovers.
While you can create ecovers yourself, if you donít really understand how graphic design works, then your ecovers will look second rate, which in turn screams unprofessional to potential clients.
Itís always better to outsource your graphic design needs than to try and complete them yourself. Also, if youíre going to build minisites, youíll want a graphic designerís skills behind it.
Minisites get a lot of traffic specific visits and you want these visitors to see a page that looks well designed and draws them in. When you find some freelance graphic designers you think you could work with, the first thing that youíll want to do is to get a look at their portfolio.
This will contain work that theyíve done for other clients or it might showcase their abilities. Analyze their portfolios. Not every graphic designer will have experience in the area that youíre looking for.
Itís always best to hire one who knows what youíre talking about. It makes the jobs easier on both of you. For example, if youíre looking for ecovers, hire a graphic designer with experience in that area or one whoís willing to create a mock up to show you so that you can be sure he knows how to make one thatís what youíre looking for.
Most designers will give you a mockup free of charge. Before you hire the freelance graphic designer, make sure that know what your style is and also cover how long you expect the job to take.
If you need it in two weeks and the designer is booked and canít start for a month, that wonít work for you. Make sure that you and the designer both know the value of the job. You want an agreement spelled out before the work begins.
Find the Right Virtual Assistant for the Job
There are tons of virtual assistants that you can hire to help you with whatever task needs completing. But not every VA has the expertise or quality of work to be able to handle the project.
A VA that has the attitude of, ìI can do any job even if Iíve never done it beforeî is probably thinking more highly of his or her abilities than they should. For example, a VA who has never done an email campaign wonít understand the purpose behind it or how to gear it toward a specific audience.
A VA whoís successful in one area wonít necessarily be in another. Thatís why itís important that you find out what the VA is capable of handling up front. If youíre a marketer who has niche specific work, then look for a VA who has had experience in that field before.
It will make it easier if she understands all the buzz words associated with the type of job you need. You can ask to see the VAís portfolio or check out their client list if itís available.
Some VAs will share prior projects theyíve worked on for different clients while others wonít. Anyone can create a portfolio and claim experience. You want to know for sure theyíve had this experience.
Some virtual assistants will specialize in administrative jobs and that may not be what youíre looking for. Itís okay to ask for references and, depending on the nature of what you want the VA to do, itís probably a wise step to take.
You can find a Virtual Assistant by going to forum sites such as Warrior Forum or job sites like Elance, Intelligent Office, eaHelp, Fiverr, or Fancy Hands. In order to work well with a VA, you have to know exactly what you expect with hiring her.
You spell out what you need done and have a list of what you want accomplished. Make sure you have open and often communication and donít expect a VA to do a job you havenít equipped her to do. She canít do her job if she doesnít have all of the information.