Use Outsourcing as a Way to Expand Your 2017 Income
As an entrepreneur, youíre going to be faced with having to wear many hats. Itís up to you to make sure that your business thrives. But trying to do every task yourself can be a mistake.
By outsourcing, you stand to gain more for your business than youíll spend on the money it takes to pay for the outsourcing. Youíll be able to hire professionals who can do the task faster and easier.
This not only saves you time, but it takes the stress off of you since you wonít have to do it all yourself. You end up gaining more productivity because youíre freed up to focus on other areas of the business that only you can handle.
Plus, by outsourcing, youíll experience faster business growth because you wonít have to wait until you complete each step of a project.
Aspects of Your WAH Business You Can Outsource
Many tasks involved in running a business are time drains. You should outsource these tasks so that your time is freed up to concentrate on growing the business. You can outsource the writing for starters.
Whether youíre a good writer or not is irrelevant. Writing has the potential to take up a lot of time – and if you have dozens of writing projects you need to complete, you can spend many hours simply developing content that you have to have.
These are hours you could spend on something else. Itís faster and even cheaper to hire a writer. Some entrepreneurs worry about the cost effectiveness of hiring someone to write their content for them.
But if you tally up what your time is worth and what you can potentially make per hour versus outsourcing the work, youíll see that you come out ahead. Use a writer to write your eBook materials, to write your reports, your articles, your product descriptions and more.
Whatever you need written, hire someone else to do it. Youíll also want to outsource your graphics. It takes time to design the graphics that youíll use in your business.
Even if you have experience in this field, you still might not be able to afford to spend the time it takes to create the graphics that youíll use. Instead of tying up hours of your time designing them yourself, hire someone to create your graphics.
Youíll use graphics for sales pages, banners and buttons, and social media images. Youíll need logos, blog graphics, headers, add to cart buttons and the list goes on.
Every time you need something new, you donít want to have to stop what youíre working on to create it. That can slow a project down. Instead, assign it to a graphics designer and keep on moving ahead with a project.
Research is something else that youíll want to outsource. Looking up the information that you need can be a huge time drain. Youíll need to find facts and reliable sources.
Youíll want to read articles and sites that can give depth perspective. When youíre spending time researching, it can take multiple hours and in some cases even days.
You canít afford to do that yourself because while youíre spending time researching, everything else that you need to take care of grinds to a halt. Setting up a site is another area you want to outsource.
Despite some sitesí step-by-step setup guides, itís still going to cost you valuable time. Setting up a site can easily be a day or two project for you versus a couple of hours if you hire it out.
Tech details are something that you want to pay a professional to do, especially if youíre brand new. You can dig around behind the scenes on a site, mess up a simple code and crash everything.
Rather than trying to figure out the tech stuff, just let someone else take it on and save yourself the stress. When you work at home, youíre going to have to deal with customer service.
The good, the bad and the really ugly come out when dealing with customers. Not only can this drain your time, but there can be a lot of stress involved with handling the customer service side of any business.
Instead of letting that take up your time, outsource it to a virtual assistant (VA). You can also use a VA to help with SEO, your email marketing campaign, your social media, or to work on your blog.
A VA can send information to clients while youíre busy or out of the office. Many VAs specialize in different areas. You can find ones that have experience in whatever field you need.
Where to Find the Best Freelancers
Itís true that with the Internet, anyone can put up a site and claim that they offer great freelancing services. Rather than trying to navigate the sea of possibly inexperienced freelancers, you want to go to the sites where professional, experienced freelancers are known to frequent.
Not only that, but by going to these sites, youíll often get help from others like yourself who have used the services before and theyíll offer helpful recommendations.
You can go to places like Elance. When you go onto Elance, they have numerous freelancers that you can pick from to hire. You would need to go to the site and list the job that you want to hire someone to do.
Elance will take what youíve posted and then give you a list of freelancers that fit the parameters of the job. Once you have a list of people that Elance suggests or who bid on your project, you can look over these applicants and see what kind of proposal theyíre offering.
These proposals will often vary according to time to complete the task as well as the amount of money. When you look over the applicant proposals, youíll be able to see what kind of work theyíve done in the past and whether they have experience with what youíre looking for.
Youíll also be able to see what the applicantís client satisfaction ratio is. Once you choose an applicant, youíll pay Elance directly and the funds go into escrow. The site has the ability to use hourly time tracking if youíve chosen an hourly project.
Once the job is completed to your satisfaction, you release the funds from escrow and Elance handles paying the applicant from those funds. Another place to find freelancers is on the Warrior Forum.
Youíll find these under threads like ìwarriors for hireî and others. With the Warrior Forum, the people there are usually very experienced in what they do, especially with Internet marketing and other specific niches.
You can find copywriters, ghostwriters, freelance writers, tech gurus, virtual assistants, graphic designers and more on Warrior Forum. Another place youíll want to check out is Fiverr.
Some entrepreneurs shy away from the site, thinking that paying someone $5 means that the product will be low quality – but thatís not the case. What the $5 means is not necessarily that youíll only pay $5.
For example, some of the writers on the site charge $5 per certain word count. So if the provider says $5 per 200 words and you need a 600 word article, youíll actually pay $15.
Plus, you can find a whole wealth of categories on Fiverr – including proofreading, SEO content, design services and more. They have portfolios and feedback that make it easy to hire someone with confidence.
How to Post a Project for a Freelance Ghostwriter
When you have a job that you want to hire a freelance ghostwriter to do, thereís some information that youíll have to share so that you can make sure youíre both on the same page with the project.
Make sure that youíre clear on what you want the style to be. A ghostwriter can write an article and sound comfortable and breezy like heís talking to a friend. Or, he can write an article and sound formal.
The style that you want is up to you, but the ghostwriter has to be clear on what youíre going for. Youíll also want to cover the topic. With this, youíll want to be specific.
You could end up with material thatís not what you wanted if youíre not clear. For example, if you need a few articles about the topic of genetically altered foods and youíre thinking of them in a positive light, you need to tell that to the ghostwriter.
Otherwise, you could end up with articles that talk about all the cons involving genetically modified foods. It can also be helpful if the ghostwriter knows the audience youíre gearing the article toward.
An article on driving will be slanted differently for someone whoís in their 70s versus a brand new teenage driver. The more information you give the ghostwriter, the more the material will sound like you wrote it in your own voice.
Itís imperative that you cover deadlines. If you post a project and you donít talk about the deadline, you might end up getting it long after you need it. If itís a rush deadline, tell the ghostwriter that up front. Many of them are willing to do a rush project for an additional fee.
Cover the cost of the project up front. State clearly what the job pays and donít be the kind of client who wants to add to the scope of the project after youíve outlined whatís involved.
If you need research done, mention that. Most ghostwriters are skilled at research and that can be included in the parameters of the work project. Sometimes, when new entrepreneurs post a project, they come across as pushy or demanding and then donít understand why ghostwriters are reluctant to work with them.
Donít treat the potential ghostwriter like youíre gifting them with a project. Itís a mutually beneficial deal. Plus, if they do a good job, youíll want to hire them again and again in the future.
Hiring a Freelance Graphic Designer
There will be times during the course of your business that youíre going to want to outsource some of your tasks to a graphic designer. Itís not cost effective to have one on staff – especially if your business is still in the early days.
But it is cost effective for you to hire a freelance one on an as needed basis. Know that just because someone says theyíre a graphic designer doesnít mean theyíre actually any good at it.
Since the graphics will be representing a portion of your business, you want to hire someone who knows what heís doing. Graphic designers can handle a multitude of tasks.
They can design headers for your business sites. They can also create the header for your blogs, for your social media sites and more. If youíre working on creating some information products like eBooks, graphic designers can create your ecovers.
While you can create ecovers yourself, if you donít really understand how graphic design works, then your ecovers will look second rate, which in turn screams unprofessional to potential clients.
Itís always better to outsource your graphic design needs than to try and complete them yourself. Also, if youíre going to build minisites, youíll want a graphic designerís skills behind it.
Minisites get a lot of traffic specific visits and you want these visitors to see a page that looks well designed and draws them in. When you find some freelance graphic designers you think you could work with, the first thing that youíll want to do is to get a look at their portfolio.
This will contain work that theyíve done for other clients or it might showcase their abilities. Analyze their portfolios. Not every graphic designer will have experience in the area that youíre looking for.
Itís always best to hire one who knows what youíre talking about. It makes the jobs easier on both of you. For example, if youíre looking for ecovers, hire a graphic designer with experience in that area or one whoís willing to create a mock up to show you so that you can be sure he knows how to make one thatís what youíre looking for.
Most designers will give you a mockup free of charge. Before you hire the freelance graphic designer, make sure that know what your style is and also cover how long you expect the job to take.
If you need it in two weeks and the designer is booked and canít start for a month, that wonít work for you. Make sure that you and the designer both know the value of the job. You want an agreement spelled out before the work begins.
Find the Right Virtual Assistant for the Job
There are tons of virtual assistants that you can hire to help you with whatever task needs completing. But not every VA has the expertise or quality of work to be able to handle the project.
A VA that has the attitude of, ìI can do any job even if Iíve never done it beforeî is probably thinking more highly of his or her abilities than they should. For example, a VA who has never done an email campaign wonít understand the purpose behind it or how to gear it toward a specific audience.
A VA whoís successful in one area wonít necessarily be in another. Thatís why itís important that you find out what the VA is capable of handling up front. If youíre a marketer who has niche specific work, then look for a VA who has had experience in that field before.
It will make it easier if she understands all the buzz words associated with the type of job you need. You can ask to see the VAís portfolio or check out their client list if itís available.
Some VAs will share prior projects theyíve worked on for different clients while others wonít. Anyone can create a portfolio and claim experience. You want to know for sure theyíve had this experience.
Some virtual assistants will specialize in administrative jobs and that may not be what youíre looking for. Itís okay to ask for references and, depending on the nature of what you want the VA to do, itís probably a wise step to take.
You can find a Virtual Assistant by going to forum sites such as Warrior Forum or job sites like Elance, Intelligent Office, eaHelp, Fiverr, or Fancy Hands. In order to work well with a VA, you have to know exactly what you expect with hiring her.
You spell out what you need done and have a list of what you want accomplished. Make sure you have open and often communication and donít expect a VA to do a job you havenít equipped her to do. She canít do her job if she doesnít have all of the information.